One strategy to keep spending in check is to employ what's known as mental accounting - dividing your money into separate mental accounts that you treat differently.
保持支出可控的一种策略是采用所谓的心理记帐——将钱分别存入不同的心理账户，并予以区别对待。
Based on the introduction of behavioral finance, the paper put focus on mental accounting approach to explain anomalies effectively.
本文在介绍行为金融理论的基础上，重点突出心理会计理论，应用心理会计理论有力地解释了金融异象。
This paper discusses some recent researches on the role of mental accounting and reason-based choice in the formation of consumer preferences.
心理会计与推理选择是行为决策理论的两个重要领域，本文主要综述它们在消费者偏好建构中的作用。
In addition, Mental Accounting, Ambiguity Aversion and Regret Aversion also make preferences of investors deviate the classical rational theories.
此外，心理会计、模糊厌恶和后悔厌恶也使得投资者的偏好选择行为偏离了经典的理性理论。
In addition, Mental Accounting, Ambiguity Aversion and Regret Aversion also make preferences of investors deviate the classical rational theories.
此外，心理会计、模糊厌恶和后悔厌恶也使得投资者的偏好选择行为偏离了经典的理性理论。
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