One of the biggest myths in the last year is that social media experts make PR obsolete and unnecessary.
在过去一年中，最大的神话之一是社交媒体专家使公共关系过时和不必要。
One of the most popular explanations, among some experts and the popular media, is that excessive "screen time" is to blame.
在一些专家和大众媒体中，最流行的解释之一是，过多的“屏幕使用时间”是罪魁祸首。
Regardless of what social media people use, one thing is certain: we are in a period of accelerating change.
不管人们使用什么社交媒体，有一件事是肯定的：我们正处在一个加速变革的时期。
Certainly no one in the media would deny the attraction of living behind a deep moat, even if it is filled with sharks.
当然，媒体中没有人会否认围在深深的护城河里面过日子的吸引力，即使那河里满是鲨鱼在游来游去。
While many interests are at work, one of the players that benefit the most from this story is the media: the notion of "extreme" climate simply makes for more compelling news.
而且，尽管有许多利益在起作用，但从这个故事中受益最大的参与者之一是媒体：“极端”气候的念头只会带来更有吸引力的新闻。
Japanese media reported the sound of an explosion at one of the plants.
日本媒体报道，在其中一家工厂，传出了一次爆炸的声音。
Just as no one could predict what would happen with social media in the last decade, no one can accurately predict where this technology will take us.
就像没人能预测过去十年社交媒体会发生什么一样，也没人能准确预测这项技术会把我们带向何方。
However, social media should feel like a fun experience, not one that contributes to negative thoughts and feelings.
然而，社交媒体带来的应该是愉悦感，而不是消极的想法和情绪。
Over a decade or so, American teens' social media use shifted from an occasional activity to a routine one.
在过去十年左右的时间里，美国青少年对社交媒体的使用从偶尔的活动变成了日常活动。
Regulators would not just have to deal with a feisty outfit. They would have to cope with one of the world's biggest, pushiest media companies.
监管组织不仅要应对令人焦躁不安的新闻集团。他们还必须与世界上一家最大、最有发展冲劲的媒体公司相竞争。
Online time has doubled since 2006, and social media use has moved from a periodic activity to a daily one in the same period.
自2006年以来，上网时间翻了一番，而与此同时，社交媒体的使用也已经从定期活动变成了日常活动。
But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site.
但在某些情况下，某市场营销者的自有媒介会成为另一个营销者的付费媒介。比如，当某电子商务零售商出售其网站上的广告空间时。
Using more of one type of media does not necessarily mean less of the other.
多使用某一种媒体并不一定意味着另一种媒体使用得更少。
I really do not know where the Australia media got this latest one from.
我真的不知道，澳大利亚媒体是从哪里得到这些最新结果的。
A person who has media literacy would realize that each story is about one side at this time.
一个有媒体素养的人会意识到，如今任何文章都是基于一定立场的。
According to one survey, the most common social media activities are visiting friends' pages, reading their news, and commenting (评论) on their posts.
根据一项调查，最常见的社交媒体活动是访问朋友的主页，阅读他们的新闻，并对他们的帖子发表评论。
He wrote a book on citizen media when almost no one had heard of the idea.
他曾写过一本关于公民媒体的书，在当时几乎还没有人听说过这个概念。
Yet one bit of old media seems to be doing rather well.
然而有那么一种传统媒体似乎做得相当不错。
Savings from that cutback, according to one media account, will be used for more personnel and equipment in the southernmost islands.
据一主流媒体报道，由此削减节省的开支，将会更多的用于最南端岛屿的人员和装备的改善。
In addition, media type is just one content negotiation type.
此外，媒体类型只是一种内容协商类型。
The news takes many forms in today’s media; one of the most beneficial ways to increase awareness of your site is to get it featured on a popular news website.
新闻在今天的媒体中采用了很多的形式；你的网站的认识的最有益的方法之一就是以一个受欢迎的新闻网站为特色。
Lately, we have seen a number of interesting attempts to combine various social networks and other social media services into one application.
最近，我们看到许多有趣的尝试，它们试图将各种不同的社交网络和其他社交媒体服务整合到一个应用中去。
Social media is just one way in which web users pick up on news.
社会化媒体只是网页用户选择新闻的一种方式。
But that same elitism is keeping certain luxury brands from engaging in social media, one of the most powerful forms of marketing at the moment.
但是正是这种精英主义使得一些奢侈品牌远离了大众媒体，一个当今最有力的营销手段。
The mass media has become one of the necessary parts in our daily life.
大众传媒已经成为人们日常生活不可或缺的一部分。
Don't replace one media with another, or with another time-waster.
不要只是用一种媒体代替另一种，或者做其他浪费时间的事情。
Mr Jobs has only one media company as a partner so far, and not a very surprising one.
乔布斯现在只有一家合作媒体公司，而且也不是一家十分有名的公司。
Though discussed at length in the popular media, no one seems able to offer more than anecdotal evidence to support one view or the other.
尽管在大众媒体上有很多关于这个问题的详细讨论，但是争论的双方都没有比轶事证据更可靠的证据来支持自己的某个观点。
Though discussed at length in the popular media, no one seems able to offer more than anecdotal evidence to support one view or the other.
尽管在大众媒体上有很多关于这个问题的详细讨论，但是争论的双方都没有比轶事证据更可靠的证据来支持自己的某个观点。
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