After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement.
在确定产品或服务的目标受众后，广告公司必须为广告选择合适的媒介。
Media Selection for advertisements after determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement.
广告媒介的选择广告代理商在确定产品或服务的目标受众后，必须为广告选择合适的媒介。
In the American colonies, advertising and communications media like newspapers and pamphlets became a major factor in marketing goods and services.
在美国殖民地，报纸和小册子等广告和传播媒体成为推销商品和服务的主要因素。
These are likely to have more resources and more knowledge about all aspects of advertising and advertising media than a single company.
与单个公司相比，这些公司可能拥有更多关于广告和广告媒体各方面的资源和知识。
"It's been the year of interactive television advertising for the last ten or twelve years," says Colin Dixon of a digital-media consultancy.
数字媒体咨询公司的科林·迪克森说：“过去的10年或12年都是交互式电视广告的时代。”
Welcome to the world of real-time bidding, a cleverer and nosier way of selling advertising that is beginning to shake up the online media business.
欢迎来到实时竞价的世界！这是一个有点烦人但更智能的广告销售方式，最近才开始震撼了在线媒体企业。
As a result, 2d codes are commonplace in Japan's media, advertising and culture.
因而，2d条码出现在了所有日本的媒体，广告和文化中。
Tom Walker is a blogger and designer who works for an ecommerce store (offering HP supplies) as the lead editor and writer on their blog about vintage advertising and print media design.
汤姆·沃克是一家电子商务商店(提供HP产品)的博客作家和设计者，是他们博客有关古董广告和印刷媒体设计的首席编辑和作家。
Such a policy would also make the movie ratings system consistent with the ban on tobacco advertising in all other media.
这一政策也使电影分级系统与“禁止烟草广告出现于其他任何媒体”的禁令相一致。
In modern media organisations news is gathered by specialists and disseminated to a mass audience along with advertising, which helps to pay for the whole operation.
在现代媒体组织中，新闻由专业人员收集，与广告一起传播给广大受众。广告帮助支付全部的营业费用。
So nobody paid much attention to the fact that HTML-constructed Web sites -the most advanced form of online media and design -turned out to be a pretty piss-poor advertising medium.
所以没有人会过分关心这一事实：采用HTML构建的网站——在线媒体和设计的最先进形式——正变成一种水平极差的广告媒体。
Clearly, Yahoo has not been able to exploit social media or prove the case that leadership in display advertising and being number two in search advertising is a synergy business.
显然，雅虎没有能够充分利用社会化媒体，也未能证明，在展示广告业务的领先地位和在搜索广告业务中位居第二是一项彼此增进的业务。
Media buying may seem to be a tertiary concern, but advertising execution can be a make or break venture for brands on the brink of new market success.
媒体购买看似是再次之才要考虑的问题，不过在开拓新市场的阶段，广告运作却是成败的关键。
My personal thinking is that publishers haven't succeeded in creating 'media on mobile' and that is a prerequisite for generating audience and advertising.
我个人认为发行商还没有成功地创造“手机媒体”，而这是产生受众和广告的前提。
But many bloggers have created media businesses that employ people, cover the news on a regular basis, and sell advertising. They have created newspapers without the paper.
不过，很多博客已开始了媒体业务，雇佣职员，按照常规的原则进行新闻报道，还有销售广告。
Opt-in subscription to advertising as part of a user's social stream is likely to be a very important model in making social media financially viable.
让用户选择关注广告很有可能成为一种重要的模式，帮助社交媒体找到赢利点。
"Segmentation", an advertising trend during the past two decades tied to fragmentation in the media, represents only a cosmetic change, thinks Mr Tobaccowala.
托巴科瓦拉先生(Rishad To baccowala)认为过去二十年的依靠媒体分割的广告发展趋势“细分”，只是一种表征变化。
Broadband video search and online advertising revenue will dominate digital media in 2008 as the battle between Google and Microsoft intensifies, according to a leading digital media analyst..
权威分析师aleksandra Bosnjak称，2008年宽带视频搜索和在线广告收入将主导数字媒体，这将加剧Google与微软的竞争。
Sree Sreenivasan, a new media professor at Columbia Journalism School in New York, said: "The problem is that advertising dollars from newspapers are being replaced by digital pennies."
纽约哥伦比亚新闻学院的新媒体教授SreeSreenivasan说：“问题是：报纸的广告过去以美元计，如今却以分币计。”
A survey of executives conducted by Stimulus, Canada's leading advertising journal, revealed a shift from media advertising to sales promotion.
加拿大首屈一指的广告杂志stimulus对公司经理们的一项调查表明，他们已从媒体广告转向促销活动。
Dan Gillmor: Traditional media have a fundamental business issue that I don't see a way to solve easily and that is that the advertising has been separated from the journalism.
DanGillmor：传统媒体有一个基本的商业问题，我并认为他们无法轻易决绝：广告与新闻工作相分离。
Falling advertising revenues claimed another victim, as conde Nast, a media conglomerate, announced that it was pulling the plug on Portfolio, the business magazine it launched two years ago.
由于广告收入下降，传媒巨头condeNast宣布停办Portfolio这一两年前创办的商业杂志。
In the media business, Viacom and General Electric co. 's NBC Universal are slashing jobs as the industry girds for a steep advertising decline next year.
在媒体行业中，维亚康姆和通用电气(General ElectricCo.)旗下的NBCUniversal也在裁员，因该行业预计明年的广告收入将会大幅下降。
And so does everybody else. In May AOL, part of Time Warner, the world's largest media company, even bought a firm named Third Screen Media, which enables advertising on mobile phones.
移动商务公司（美国最大的电缆公司Comcast的一部分）的老板Chris Drake说：“我们拥有了一个三荧屏的视角，”五月，作为世界上最大的媒体公司Time company一部分的美国上线公司甚至收购了一个名为第三荧屏媒体的公司，这家公司能够让广告显示在手机上。
The ASA's criticism of the Express should serve as a reminder to media owners that it is essential to retain distinct boundaries between paid for advertising, and genuine journalistic impartiality.
广告标准局对《每日快报》的批评给媒介拥有者敲响了警钟，提醒他们保持付费广告和新闻公正性之间的清晰界限是绝对必要的。
Fewer of them are engineers. More are "ambitious non-technologists with a business idea" to change industries such as media, advertising, financial services or fashion.
他们中鲜有工程师，更多的是“雄心勃勃的非技术专家却有经营理念”的人，他们改变各种行业，诸如媒体，广告，金融服务或时装行业等等。
We need a total ban on alcohol advertising in the media and to follow the example of Scotland by introducing a minimum unit price.
我们需要在媒体完全禁止酒类广告，并且效仿苏格兰，设定最低单价。
Contrary to Popular Belief, Consumer Media is a Great Place for Brand advertising.
跟流行的观点相反，消费者媒体才是品牌做广告的绝佳地方。
Contrary to Popular Belief, Consumer Media is a Great Place for Brand advertising.
跟流行的观点相反，消费者媒体才是品牌做广告的绝佳地方。
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