What you see is a bump up in activation in this nucleus accumbens in this area right when people see the product long before they are going to make a decision which continues.

这张图是受试者在见到商品之后,这一区域的伏隔核活动骤然攀升,而这种情况早在受试者作出决定之前,就已经发生，而且持续了下来。

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