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It's a tricky way how do you impose your ideas and how do we accept other ideas. -Absolutely.
这挺奇妙的，怎样向别人推销自己的观点,而我们本身又是如何接受别的观点的，-的确如此。
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One of my favorite plays that we got to read was "Death of a Salesman",
我最喜欢的一个剧本就是《推销员之死》，
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I don't know how you think of life insurance salespeople, but they have been pillars of the community.
我不知道你们怎么看待寿险推销员,但他们已然成为了社区的支柱
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They don't come door to door anymore unless they're working for the Jehovah's Witnesses.
现在他们不怎么上门推销了,除了为耶和华见证会工作
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So it's really important on your application to sell yourself.
所以你在申请的时候推销自己真的很重要。
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You don't want to sell your own book.
你不想推销自己的书
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to get your music out there and be successful.
把音乐推销出去然后取得成功。
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And they failed utterly time after time after time, and they are way too liberal in providing the kind of accounting the financial promoters want.
然而会计们一次又一次的完败,他们提供金融业推销商们,需要的帐目服务时,过于自由派作风了。
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I'm not taking a cut on that either, all right, there's no money changing hands.
我不会从中得到提成,这不是推销
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There was a large flatbed truck out there and there were these people on this truck getting you-- trying to sell you audio equipment, and they had a big banner up there.
那儿有一个大平板卡车,有一群人在车上,正试图向你推销音响,他们还有个巨大的横幅
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Now, if you are a private company, you are limited to where you can sell your investments.
如果你的公司是私募性质,在推销投资产品方面会面临许多限制
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What Zelizer reported was that some life insurance companies surmounted this problem by changing the pitch, by telling their salespeople, don't try to explain probability theory to these people.
泽利泽发现有些寿险公司,通过改变营销思路克服了这个难题,他们告诉自己的推销员,不要试图给你的客户讲概率论
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Well, what she found was that life insurance salespeople were going to families and trying to sell them on life insurance by explaining the concept and they would say something like I did.
这是因为她发现当时的保险推销员,总是来到客户家中,并且希望通过介绍各种概念来推销保险,他们会说一些类似我之前讲过的东西
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He got talented, respected members of the community who people admired to become life insurance salesmen and he had to pay them enough so that they would stick with the job; then it finally worked.
他将社区中那些具有天赋且受人欢迎的人,聘为寿险推销员,并且通过高薪来激励他们坚守岗位,这个策略最终成功了
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Some people have a reaction-- if you say you're taking a course in finance they think that maybe you're selling out or maybe you value money too much and that you should really be in some other field.
有些人的反应是...,如果你说你正在上一门金融课,别人会以为你在推销自己,或者你有些拜金,而你应该选择其他的专业领域
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That motivated insurance salesmen to form long-term relationships with the families that he was insuring and to keep them from canceling their policies.
这种机制促使保险推销员与客户,建立起长期合作关系,以防止客户取消保单
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It may sound like a small improvement but he just had very highly-paid insurance salesmen and they were paid as long as people kept their policy.
这听起来似乎是一个小进步,他只是高薪聘用了一些推销人员,他们只要能保住客户就能获得高额回报
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The reaction that salespeople would get from women was, you're giving me some probabilities or something, you're asking me to-- it sounds like you're asking me to play in some gambling thing where I win if my husband dies; it doesn't sound right to me.
推销员从女性那里得到的回答是,你跟我讲了一通概率之类的东西,然后劝我...,这听起来似乎是在让我去赌博,如果我丈夫去世了,那我就赢了,这太不对劲了
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In fact, there's a rule, FINRA, which licenses stockbrokers, tells their people, you must not sell dividends; they're referring to a bad practice that some unscrupulous stockbrokers occasionally do.
事实上有个规定,给证券商颁发牌照的FINRA,规定从业人员说,股利不能做卖点来推销,这里提到了一个不好的现象,某些证券商的无良手段
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Readymade, factory-made cloth for a woman, a housewife, who isn't making her own cloth anymore.
他们向家庭主妇们推销工厂生产的服装,她们再不用手工自制衣服了
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