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Zero profits, I'll make zero profits, so that certainly is a best response, pricing at marginal cost as well.
零利润,我将没有利润,所以这确实是一个最佳对策,也定价在边际成本
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Suppose Firm 1 is pricing at marginal cost and Firm 2 is pricing at something higher, a little bit higher.
假设公司1定价在边际成本,公司2定价稍微高点,高一点点
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Well because you can, because it's less expensive to do so than it is elsewhere in the world and people naturally like sweet tastes.
一是因为你能做到,二是因为这么做的成本比在其他国家低,更何况人们天生喜欢甜味
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You might see them on the site and we just keep our operating expenses low so far and by doing that, we've been able to stay cash flow positive for basically the entire existence of the company.
在网站上可以看到,我们一直保持低成本运营，这样可以使得现金流的流入大于流出,自公司创办以来都是这样做的。
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Needless to say, when this memo of the Ford Motor Company's cost-benefit analysis came out in the trial, it appalled the jurors, who awarded a huge settlement.
不用说，当福特汽车公司的这份成本效益分析备忘录,在审理时被公之于众，陪审团大为震怒，判定巨额赔偿。
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Since around 1980, building costs have been falling.
自1980年以来,建筑成本一直在下降
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There's one other possibility here I've missed which is what if Pepsi prices at marginal cost itself?
这里还缺少一个可能性,即,如果百事定价在边际成本怎么办
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How much profits will I make if I price at marginal cost as well?
如果我定价在边际成本我能获得多少利润
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Suppose Firm 1 is pricing at marginal cost is this a Nash Equilibrium?
假设公司1定价在边际成本,这是纳什均衡吗
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They commissioned a study, a cost-benefit analysis of smoking in the Czech Republic, and what their cost-benefit analysis found was the government gains by having Czech citizens smoke.
他们资助了一项研究，进行在捷克吸烟的成本效益分析，分析结果显示,让捷克人民吸烟，能让政府获利。
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Firm 1 is pricing at marginal cost, the best response if the other guy is pricing at marginal cost is to price at marginal cost or above.
公司1定价在边际成本,针对对手定价在边际成本的最佳对策,是定价高于或等于边际成本
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Pepsi's pricing exactly at marginal cost, what's my best response?
百事将价格精确地设定在边际成本,我的最佳对策是什么
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To price at marginal cost as well.
也将价格设定在边际成本
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Our hypothesis is that in the United States it's less expensive to sweeten things than it is elsewhere in the world, and part of that is because of high fructose corn syrup that we'll talk about later in the class.
我们假设,在美国,让食物变甜的成本比在其他国家要低,其中一部分是因为高果糖玉米糖浆,稍后我们会讲一下这个糖浆问题
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I could price at marginal cost as well.
我也将价格设定在边际成本
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What if Pepsi prices at marginal cost?
如果百事定价在边际成本怎么办
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At C okay, so the Nash Equilibrium here, the Nash Equilibrium is for both firms to set their prices equal to marginal cost.
价格定在C,好的,所以这里的纳什均衡,纳什均衡是两家公司都把它们的价格,设定在边际成本
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A company, according to Modigliani and Miller, has to weigh their tax considerations against their bankruptcy costs and get an optimum debt-equity ratio out of that.
根据MM理论,一家公司,必须在租税考量与破产成本之间进行权衡,然后得出最有利的负债权益比
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That's where the marginal cost and the demand thing, demand lines intersect.
应该是在边际成本,与需求曲线的交点上
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And the cost of production in this game is simply going to be cq.
在这个博弈里生产成本就是c*q
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If Firm II is charging C, Then a best response for Firm 1 is to set price equal to marginal costs, and if Firm 1 is pricing at marginal cost, then conversely a best response for Firm 2 is to price at marginal cost.
如果公司2选择了C,公司1的最佳对策是,定价在边际成本,如果公司1定价在边际成本,同样的,公司2的最佳对策,也是定价在边际成本
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