Because in your mind you're putting tickets and cash in different mental accounts, the mental account "Tickets" generates an emotional feeling and it changes my action-- that I lost in that account.

因为在你的心里,你会把票和现金,归为两个不同的心理账户，票的那个账户“,产生了一种感性的情绪,这种情绪改变了我的行为-,让我觉得迷惑。

耶鲁公开课 - 金融市场课程节选

So how can cells, which have the same sort of master information DNA, in your brain, and your heart, and your kidney be so different?

那么为什么这些有同种DNA信息的细胞,在你的大脑里,你的心脏里,在你的肾里,表现的如此不同呢

耶鲁公开课 - 生物医学工程探索课程节选