And that's essentially what we saw people have more nucleus accumbens activation priority choice " they are more likely to choose that stock.

这就是我们得到的结果,在作出选择时，受试者的伏隔核活动越多,他们就越有可能选择“股票。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选

That is to say, when they think they are going to make money, the nuclues accumbens activates.

也就是说，当他们认为自己能挣到钱时，伏隔核会活动起来。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选

And here is what we saw, here is our old friend - the nucleus accumbens.

这里是我们观察到的结果，我们的老朋友，-，伏隔核。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选

We should be able to use nucleus accumbens activation to predict the people that are more likely to take risks, cause they see the upside of that risky proposition more.

我们会利用伏隔核的活动,来预测那些更喜欢冒险的人的选择，因为他们往往能从风险中发现机遇。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选

What you see is a bump up in activation in this nucleus accumbens in this area right when people see the product long before they are going to make a decision which continues.

这张图是受试者在见到商品之后,这一区域的伏隔核活动骤然攀升,而这种情况早在受试者作出决定之前,就已经发生，而且持续了下来。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选