.. So, we have to frame things as-- put things in the mental categories-- presentation matters-- so that people can manage their risks right.

因此由于框架效应-,我们会把事物按照心理类别分类-,所以得注意使用正确的表述方式-,以便去恰当的进行风险管理。

耶鲁公开课 - 金融市场课程节选

You've got to put some nice perfume onto it, in order for it to be useable, just as your soap would be pretty horrible without any perfume on it.

你要在其中加入好闻的香料,以便使用,就像肥皂,如果没有香味会很恐怖

耶鲁公开课 - 古希腊历史简介课程节选