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We said, "Okay, what's the real potential of this business, and how are we going to draw that out?"
我们说，好，我们公司的,真正潜力是什么，我们又该如何充分发挥我们的潜力“
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What do you think of big music companies and the profits created by selling music?
你对大的音乐公司和他们出售音乐创造的利润有什么看法？
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Now to make that lower-of-the-two-prices comment a little bit more rigorous, let's figure out what the demand actually is for these firms.
为了说明两者价格较低者,具体是什么意思,先来解决这些公司真正的需求量是什么
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I don't mean make it always in terms of an IPO but have a long term life.
我说的成功并不限于上市，公开募股什么的,而是让公司长久的运营下去。
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I mean, you think about what happened when Steve Jobs came back to the company.
我的意思是，你想想当,史蒂夫·乔布斯回到公司会发生什么。
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That's why when we officially entered the recession or the challenging situation caused by the financial crisis, I keep asking myself, "What should we do?"
由于金融危机而导致的经济衰退,使得公司处于困境，我一直自问，我们能做些什么？
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If I own one thousand shares in a company, what does that mean?
如果我有一千股该公司的股票,这意味着什么
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What kind of clothes does your store sell?
你们公司都是产什么风格的衣服？
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Fannie Mae and Freddie Mac what did they do and what role did they play?
房地美和房利美,这两家公司的职能是什么？
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So we've got the firms, they're the players, I know what their strategies are, I know a little bit about the structure of the market, and I still need to tell you what payoffs are.
我们有了公司,作为参与人,我知道它们的策略是什么,对市场的结构也有一些了解,我还需要告诉你们收益是什么
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Then you might ask, why in the world do companies issue stock dividends anyway, what's the point?
你可能要问,那公司发放股票股利到底是为了什么呢,意义何在
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These firms're making all the profits, what do you thinks going to happen in this industry?
两家公司都有利可图,那这个行业接下来会发生什么
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When we think about the theory of dividend or debt we end up with irrelevance-- it doesn't mean anything-- but the companies' boards talk about it incessantly and it seems to matter a lot to them.
我们一讲到股利或者负债理论,最后都是不相关的,没有什么意义,但是公司的董事们不停的提起这些,看起来又对他们很重要
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If they're sending out money, the value of the company has to go down by whatever they sent out.
如果他们发放现金的话,公司的价值将降低相同数量,不管是以什么方式
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What is Firm 2's best response as a function of q1?
1的函数即公司2的最佳对策是什么
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So, they are selling widgets or whatever and making money-- the value of the company is the present value of that cash flow.
不管通过什么方式赚钱,即便卖小商品...,公司的价值等于现金流的现值
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The department stores said no and so we asked, why would they say no?
百货公司拒绝了，于是我们问道，他们问什么要拒绝？
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We know the early example in sort of Golden Age America, but where else did we see a competitive fringe enter when there was a collusive agreement to keep quantities down?
我们知道美国全盛时期有这样的先例,还有什么行业原来也有产量协议,但新公司进入后却导致协议瓦解呢
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