It eradicates identity, eradicates sense of self. It's gone forever, and you can see the change in pronouns.

它超越了身份，超越了自我意识，它永远持续，我们能从代词中找到变化。

耶鲁公开课 - 1945年后的美国小说课程节选

You can see them like all of the teenage type stores like "Forever 21", "Wet Seal",

在青少年专卖店里，比如说 "Forever 21"，“Wet Seal” 等，到处都能看到这种东西，

推荐购物街 - SpeakingMax英语口语达人