Your natural defenses that might provide some kind of a buffer between a commercial message and your behavior, you have a filter, a screen that helps you interpret these message.

人天生的防御心理能够,为商业信息和人类行为之间提供缓冲,电视屏幕像一个过滤器那样,隔离了人和商业信息

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选