Do you even realize how much marketing you're exposed to?
你们意识到你们陷入怎样程度的营销中么
which makes sense if you're doing international business, and you learn about multicultural marketing and management,
学国际商务当然应该这么做,学习多元文化状态下的营销和管理,
A lot of people don't recognize this as marketing, but there are many other forms that we'll talk about in the class, some of which you probably don't even know about, and it's some of which you probably see but don't code it as marketing.
很多人把这不看成是营销,我们在这门课当中,还会讲其他方式的营销,其中有一些你们甚至都不知道,有些方法你们可能见过,但没把它当做营销
Now it's down the list of ingredients, it's actually toward the end, but if you look at the marketing of this and look at the can it says, there's fresh potatoes and carrots, but actually there's more sugar in this than there is carrots.
它在配料表的底部,几乎是在最后面,但如果你买东西时找到这个罐头,上会写着这里有新鲜的土豆和胡萝卜,但实际上其中糖要比胡萝卜多
One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.
一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识
So It's on television all the time, but television used to be almost 100% of the marketing and its share of the overall marketing burden if you call it that has--is going down, but other things have taken its place.
它不停地在电视上播放,营销中,电视过去占有份额是100%,如今它占整体营销开支的份额在下降,还会发生其它事情
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