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So it's a tough economy and you'd say, "Well geez, I want to do a startup. Is there going to be an investment out there? Well geez, I want to sell to customers and they're going to need to buy equipment to do things, or geez I want to appeal to advertisers, and there's got to be a consumer demand out there."
因此经济愈发不景气，你们会说“天哪，我想要卷土重来,会有人给我投资吗？,我想向人们出售产品,他们会需要买些设备来做事的，哦天哪，我想向广告商招标，总会有消费者需求的“
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Well, I want to say the most memorable customers are probably the ones that we like to see come in, and
我得说，大多数记得的顾客，可能会是我们希望能够来我们店里的客人，
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If somebody just steps back and truly listens and watches the customers rapidly iterates, good things tend to happen.
如果有人能够退后一步,认真倾听用户的需求，好事就会发生。
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I'm not going to name any company or industries, because they're all our customers and they'd be upset.
我在这里就不说它们的名字了，因为它们都是我们的客户，都会因此而沮丧。
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It's like you want passion for technology but you need passion for customers, and you got to get kind of the Yin and Yang.
就像你想要对技术的热情,但是却需要对消费者的热情，这又有点像阴阳之间的抉择。
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They pay you money, we had a lot of very famous, very prominent customers, but all of a sudden, we started to compete with every one of them. It's quite risky.
他们付你钱，那时我们有许多有名的，重量级的客户，但突然间，客户变成了对手，这么做风险很大。
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The first phase required them to identify a customer that was not well-served by Merril Lynch, or perhaps a new customer and to profile those customers in terms of their risk and investment profits.
第一个是要求他们找到,未受到美林良好服务的顾客，或者是一个新顾客,并且根据风险和,投资利润对顾客分组。
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Some customers want to use your safe because safes are hard and expensive to get and some -and then you've got all this gold, so you might as well lend it out.
顾客需要使用你的保险箱,因为对个人而言保险箱既昂贵又难以获得,这样你就拿到他们的金子,然后你可以把金子借出去
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I serve snacks and drinks to the customers.
我给顾客上零食和饮料。
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I think Dell is Dell because we found a better way, and we listened to our customers.
戴尔取得今天的成就是因为找到了更好的办法，我们倾听消费者的声音。
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So in a sense the fact that there's a more critical screen, there's more of a careful thought process, the fact that customers are pickier with their money today, all of that really is a chance to make people better.
所以实际上，如果环境更为挑剔，人们的构思过程就会更为严谨细致，现在的消费者花每一分钱都精打细算，这其中产生的是让人们生活的更好的商机。
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I get to ask a lot to actually buy our CIO customers.
我问过我们的首席信息官。
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And what happened is, over a 30-year or so period, the industry really shifted to be one where industry standards started to come into play, the customers started to have a bigger role.
经过了30年左右，这个行业发生了变化,出现了产业标准，消费者的角色也越来越重要。
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In other words, the banks were like customers of the Bank of England; they had to keep deposits there and the Bank of England watched them to make sure that they were behaving responsibly and had authority over them because it had market power.
换句话说，其他银行在英国就像是英国银行的客户;,其他银行不得不把钱存放在英国银行那,英国银行业负责监管着,其他银行的商业行为,也指挥着其他银行,因为英国银行有着控制市场的力量。
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So you sort of have a zero-base budgeting model of, "If we were a start-up, what would we do? How would we organize to deliver value to the customers?"
所以得有一个零基础预算模式，如果我们从头开始，我们该做什么,我们如何组织以带给客户价值“
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The risk for that is you basically start to compete with every single one of your customers.
这样做的风险是,原来的客户都成了竞争对手。
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