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We did this for eighty products, and we gave people money before they went in the magnets, so we gave each of them 40 bucks.
我们在这个试验中使用了80种商品，受试者在参与之前会得到现金，每人40块。
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You know, frankly, when it comes down to it, people want to give money and get something in return.
坦率地说，归根结底一句话，人们在有所投入的时候也是期待有所回报的。
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And they go through these arguments, and they find venture money to fund the company, and they get very famous people to endorse them, etcetera.
然后他们就这些论证展开讨论，找风险投资,来资助其公司，还找著名人士,来支持他们，等等等等。
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Otherwise, if you ask them to pay more at the end, then a lot of people won't have the money.
不然,如果你向他们在最后索要更多的还款,很多人都不会有那么多钱
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And what that means simply is did people get the things they used to make their money fairly?
这很简单，就是说,人们是否公平地获得生产资料？
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So in a sense the fact that there's a more critical screen, there's more of a careful thought process, the fact that customers are pickier with their money today, all of that really is a chance to make people better.
所以实际上，如果环境更为挑剔，人们的构思过程就会更为严谨细致，现在的消费者花每一分钱都精打细算，这其中产生的是让人们生活的更好的商机。
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In other words, people spent a lot of money to consult the oracle.
换句话说,人们花很多钱来请示神谕
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and what we saw, just to cut to the data, is that when people anticipated making money we saw increased activation and the region not far from the region that Olds and Milner stimulated in 1954.
而我们所见的则转换成了数据，当人们预期会赚钱时,我们看见大脑活动的增加,而这块活动增加的区域,和奥兹和米尔纳在1954年试验时的大脑区域相隔不远。
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Some people believe that spending money on an advertisement is more important than making a quality product.
有的人相信多花钱做广告比生产质量好的产品更重要。
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And that got me to think gosh, these people have so little and I was a student, and I didn't have a lot of money, but I still had something to spare.
看到这张照片，我想,天啊，这些人太贫困了,虽然我是个学生，我没有很多钱，但我还是能够捐出些什么的。
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But when I actually start to spend the money, I told my people, "We need to spend this over the next 12 months.
当我开始使用这笔资金的时候，我告诉我的员工，这笔钱要维持公司运营12个月。
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Because the government spends so little money on educating about--people about nutrition, especially compared to what the food industry spends, that it doesn't--it almost doesn't matter what this is.
这是由于政府在营养学教育上投入太少,远远不及食品行业对营养研究的投入,因此它似乎变得无关紧要
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And people had no money, and there's just incredible anger.
但是民众身无分文,只有无穷的怒火
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because everyone's going to, like, you know, a lot of people are going to give money.
你也知道，会有很多人来给钱。
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No, I think that it's important to give money to charities and the people that need help.
不是。我认为向慈善组织捐钱，帮助有需要的人十分重要。
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But there are also people that don't have a lot of money that go up there.
但是，也有很多人并没有很多钱却也去了那里。
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