You just can't just cast it away, and say it's no big deal. But because it is a deal.

总不能置之不理，想着反正天也不会塌下来，那你就错了。

斯坦福公开课 - 经济学课程节选

FAO Schwarz is a big deal toy store here and I'm not sure if it's on Fifth Avenue, maybe...

AO Schwarz 玩具店是这边一个很大的玩具零售店，我不确定它是不是在第五大道，也许是吧……

小心超额消费 - SpeakingMax英语口语达人