Well, there are many factors, but one important factor is, the rise of the Internet has competed with -people used to buy The Wall Street Journal to get data like this.

其实有很多因素,但是最主要一点是,来自网络的竞争,人们过去买《华尔街日报》来获取这些数据

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or there's the kind of older people with the novelty factor

或者是有新奇事情发生的老年人，

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And there's the children with the cute factor,

接着是有可爱之处的孩子，

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