So I started off with an example that's pretty bad for this story, namely, Coke and Pepsi.

我以一个例子作为开始,一个不太恰当的例子,即,可口可乐和百事可乐

耶鲁公开课 - 博弈论课程节选

But if the contents get bad enough, then you'd be better off dead.

但是如果生活内容极为糟糕，那么你死了更好。

耶鲁公开课 - 死亡课程节选

If they're failing they should cut their dividend, but companies are reluctant to do that because it looks bad, so they hold off for a long time, not cutting.

如果效益不好他们应该减少红利,但是公司不愿意这样做,是因为这样显得很糟糕,所以他们一直拖延着不去减少红利

耶鲁公开课 - 金融市场课程节选