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In Unconventional Success, I did a study of individual behavior in their mutual fund purchases and sales around the collapse of the Internet bubble in March of 2000.
在这本书里,我对2000年3月,网络股暴跌时,共同基金购买,和销售中的个体行为做了研究
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So a very popular thing to do on Boxing Day is go shopping and take advantage of the sales.
所以在节礼日人们通常会趁着促销之际出去购物，这很流行。
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So traditionally, what we've done was we had a very small sales force and we sell some ads.
销售团队规模很小,只靠广告赚钱。
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She's thinking about putting it on her book club, and--if any of you know anything getting on Oprah's Book Club makes your sales for the next 20 years.
她在考虑把你的书放到她的书友会里，如果你们中有人知道一些关于现代文学的事情的话,进入奥普拉书友会的书在,以后的二十年都会有好销路的。
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So basically what I'm going to do here is I'm going to set my price to equal his price, minus a little bit, I'll just undercut him a little bit and by just undercutting him a little bit, I'm going to get the whole of the market and I'll make as much money as I can on those sales.
所以基本上我要做的是,设定我的价格等于他的价格,减去一点点,我的价格将仅仅比他的低一点点,并且通过比他的价格低一点点,我将占领整个市场,那些销售带给我尽可能多的钱
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then it'll actually increase... it'll lower prices and increase sales.
实际上它会增加……它会降低价格和增加销量。
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And started out in a sales management track with that company.
我是从公司的销售管理做起的。
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and you mentioned, the sales at the shops.
还有你提到的，商店的促销。
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and see if there's any, kind of anything in the sales or any T-shirts or trainers that I might buy.
看看有没有东西在促销或者T恤或跑鞋我可以买的。
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How do you deal with that trade-off where you absolutely need an ad sales force but at the same time, if one person at a time, you just can't say let's go out and hire five good engineers or five good ad sales people and not have them be great?
如何做出选择，如何取舍,当你急需一批销售人员，但如果只碰见一个合适的人选，你不只能因此去找,5个差不多的工程师,或者5个差不多的广告销售？
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All right, so if the other guy is pricing above costs, I want to set prices below his so that I steal the whole of the market and make profits on those sales.
正确,如果对手定价比成本高,我就想定价比他的价格低,这样我就可以占领整个市场,并获得销售利润
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