So, we should use that, but people in finance resist using that because it's a lower number and when you're advertising your return you want to make it look as big as possible.
所以我们应该用这个指标,但金融界反感使用几何平均,因为它比其他平均数都来得小,他们为自己的收益率做广告时,当然希望数字越大越好
but as far as I understand it, they, a large share of their operating budget goes to advertising,
但是照我的理解,它们,很大一部分经营预算都给了广告,
And it's really, the significance of advertising is getting friends to talk about a brand, right?
当你和朋友们聊起一个品牌的时候,广告的作用越来越明显了,不是吗?
that every company that uses advertising needs to then bake into the cost of the product.
所有打广告的公司都要把广告成本加入产品成本里。
Since it's available only to accredited investors, you can't be advertising because everyone would see it; that's why the financing of a lot of this real estate is something of a mystery, because they can't talk openly about it.
由于DPP仅仅面向可信投资者,如果做广告的话,便人尽皆知,这就是为什么很多商业地产的金融活动,那么神秘,原因就是,人们不能公开谈论它
as opposed to selling it through advertisements. Although, through advertising solely I should say.
而不是通过广告来卖。不过,我应当说只通过广告。
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