The solution is so simple, give us $2, we'll give you a ticket and yet it takes nine steps to do that.
解决方案也简单,给我们2美元,我们将给你一张票,但是你需要9个步骤来处理。
Let's say, the lottery is happening and you want to buy a ticket, and you're not sure.
假设你看到有彩票,你也想去买一张。但是你有点拿不定主意。
My mom may take a taxicab in New York City and may touch my software or buy a ticket to Alcatraz and may touch my software.
我母亲可能会在纽约城里坐出租车,这就可能会接触到我的软件,或是买票去阿尔卡特拉兹时接触到我的软件。
The children have a ticket in their boarding pass.
孩子们的机票放在登机牌。
If unfamiliar, these are the mechanical computer devices that you have to use to buy a ticket on the T these days and there was one of these really awkward but touching situations where it was clear that this woman had no idea, you know, what to do, how to get from here to here, and I could see her just staring at the turnstiles that you're supposed to go through to get into the subway.
如果不熟悉,这是机械计算机设备,当今你必须使用它们来买地铁票,它们实在是难操作的,这个令人同情的情况是,明显这位老太太不知道怎样操作,怎样从这一步到那一步,我看见她只是凝视着,地铁的栅门口。
then you can get a ticket from as little as five pounds.
然后,你只需要花五英镑买一张票。
Well, the place I work, we use a ticket agency,
我工作的地方,我们联系一家票务代理商,
The seats cost probably a hundred dollars a ticket.
一张票就花了大概一百美元。
and you get a ticket for the Tate Modern
你再买一张泰特现代美术馆的门票,
But someone gave me a ticket.
但有人给了我一张票。
Do not come to your instructor and say, I've got a really good ticket but I'm leaving on the 13th.
不要去和你们的讲师说,我已经买好票了,但是我要在13号离开。
In one of their most famous examples, they asked people the following question: Suppose you had bought expensive tickets to a concert, very expensive, you paid $200 for each ticket.
在他们其中一项极其著名的案例中,他们询问了人们如下的问题:,假设你已经买了几张昂贵的音乐会票,昂贵之极,每张票价值200美元。
I'll buy a lottery ticket just in case. But I've never won.
我就会去买一张彩票,碰碰运气。不过我从来没有赢过。
if I don't get a parking ticket.
教到我退休为止。
Well, you can buy a pass, which would seem conceptually not to be a ticket, but at top left was somewhat obvious this time bus and subway tickets.
好的,你可以买一张通票,那好像不是一张票,但是,在右上边,这次显然是,公共汽车和地铁票。
there's a ticket booth there called TKTS
那儿有一个售票窗口叫做TKTS,
It may be obvious to you, the developer or the computer scientist or the engineer, well, obviously, I just click, here, here, here, here, here, here and voila, out comes my ticket, but most people don't have an interest in that process and a lot of people, this person in particular, just don't necessarily understand that process.
这对于开发人员,或者计算机专家或者工程师,可能是显而易见的,呃,显然地,我只要点击这里,这里,这里,这里,这里,瞧,我的票出来了,但是大多数人没有兴致,来做这些步骤,很多的人,特别是这个人,不见得懂得这些步骤。
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