Well, there are many factors, but one important factor is, the rise of the Internet has competed with -people used to buy The Wall Street Journal to get data like this.
其实有很多因素,但是最主要一点是,来自网络的竞争,人们过去买《华尔街日报》来获取这些数据
You know, I couldn't invite a hundred people and buy them all shoes, you know, to my daughter's birthday party, so
我不会请一百个人来参加我女儿的生日聚会,还给他们每人买双鞋,所以,
But then I ask them to think, and in the book I ask the readers to think: Well, have you given a cost of an expensive pair of shoes to save the life of one of the around 9 million children who are dying from poverty related causes each year around the world?
但是,接着我让他们思考,在书中,我让读者思考这样一个问题:,你有没有捐出过买一双鞋的钱,来拯救900万儿童中的一个生命?,他可能正因为贫困导致的种种问题,而生命垂危,每年世界上都会有这样的儿童?
So it's a tough economy and you'd say, "Well geez, I want to do a startup. Is there going to be an investment out there? Well geez, I want to sell to customers and they're going to need to buy equipment to do things, or geez I want to appeal to advertisers, and there's got to be a consumer demand out there."
因此经济愈发不景气,你们会说“天哪,我想要卷土重来,会有人给我投资吗?,我想向人们出售产品,他们会需要买些设备来做事的,哦天哪,我想向广告商招标,总会有消费者需求的“
Frankly, I would argue that probably 80%, 90% of the users of Boston Subway just want to buy one damn ticket to get on the subway and yet where is the button that says one-way pass?
坦白讲,我想提出,可能80%,90%的波士顿地铁用户,只想买一张TM的地铁票,来乘坐地铁,但是哪里有一个按钮,指明:“一路通“?
Like, we're going to be paying for this for years to come and
像我们多年来为买这些东西的支出,
We just go to different places and buy something small.
我们只是去不同的地方,买些小东西来吃。
So, I did some reading quickly and she looked at the screen for a moment and then I suggested we hit the top right button to purchase new Charlie Ticket, whatever that is, value tickets and passes.
所以,我快速阅读了一下,她看着屏幕一段时间,然后我建议点击右上边的按钮,来买一张新的Charlie票,不管怎样,那是一张有值票,可以通过。
If unfamiliar, these are the mechanical computer devices that you have to use to buy a ticket on the T these days and there was one of these really awkward but touching situations where it was clear that this woman had no idea, you know, what to do, how to get from here to here, and I could see her just staring at the turnstiles that you're supposed to go through to get into the subway.
如果不熟悉,这是机械计算机设备,当今你必须使用它们来买地铁票,它们实在是难操作的,这个令人同情的情况是,明显这位老太太不知道怎样操作,怎样从这一步到那一步,我看见她只是凝视着,地铁的栅门口。
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