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I know a number of people in this room probably have the similar company in mind, which is Apple.
我知道这个房间里的很多人可能都从,这家公司汲取灵感，它就是苹果。
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So two totally different things but, I think it's, it's a cool, cool concept and obviously amazing program, company.
虽然这是两个完全不同的行业，但我认为他的概念非常好，是个非常出色的项目、公司。
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I want to talk about certain kinds of monoline insurance companies that-- the biggest--one category is property and casualty.
下面我想分类介绍一下,单线保险公司,最大的一类是财产保险公司
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We need to choose the one or two that are really going to drive and sustain the network and the service and the product As an editor, I am effectively just the chief editor of the company.
我需要选择那一件或两件,会真的带动这个网络，服务，产品,让它们持续发展的事情,拿编辑打比方，我就是公司有效率的总编。
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Shortly after we decide to become a consumer brand, I realized that our technology was not as good.
公司转型后不久，我意识到我们的技术没有那么好。
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So I want to figure out the best response of Firm 1 as a function of the price chosen by Firm 2.
我想找出公司1的最佳对策,并用公司2价格的函数表示
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I don't mean make it always in terms of an IPO but have a long term life.
我说的成功并不限于上市，公开募股什么的,而是让公司长久的运营下去。
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The first thing I'll say is, when you have a business that's changing very rapidly, if you have five or six meetings a year, it's incredibly hard for somebody on a board to know a whole lot about your business.
我首先要说的是，你的公司发展很快时，如果你每年开五，六次会，董事们会很为难,知道整个公司的情况。
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The old First Boston Company had some honorable employees and one of the employees was a good friend of mine. He went there in the early 1950s.
旧时的第一波士顿公司的职员,也是尽职尽责，我有位好朋友,在五十年代在那里工作。
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I think it's a remarkable dynamic that Mark started this company in 2004 and that first generation the first nine or ten years of the Internet did not have a Facebook-like company that was thinking through it in a simple way.
我认为马克在2004年开办的这个公司的影响巨大,因为互联网初期的那代人用了九、十年,都没能创办一家像脸谱网一样的公司,能用简单的思维考虑问题。
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I think, you know, a lot of the campaigns that I've personally worked on are some of my favorites.
很多我工作过的公司，也有一些我很喜欢的广告。
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I'll give you four food companies, and tell me which one you think is the world's largest.
我将列出四家食品公司,请大家告诉我你认为,哪一家公司是世界最大的食品公司
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I am convinced--even though I'm sure that the Toyota Motor Company didn't organize it this way— I am convinced that on my automobile when I do not plug in my safety belt that there is a bell ringing "DING, ding, ding, DING, ding, ding."
我相信,尽管我确信,丰田汽车公司不会这样组织,我确信在我车上,当我没有系上安全带的时候,会有响铃,"叮,叮,叮,叮,叮,叮"
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I drove out here with another friend of mine who actually has the same job that I do,
当时我和同公司的一位朋友开车来到了这里，
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I read an article a while back about a private fire company, the Salem Fire Corporation, in Arkansas.
我看过一篇关于私人消防公司的文章，在阿肯色州有一家塞伦消防公司。
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I'm now the CEO of Google.
现在，我是谷歌公司的首席执行官。
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You know, my personal experience is that the agencies that I've been working for have actually been okay.
我曾经工作过的公司到现在都还不错。
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So, just random contract jobs until I discovered this company called Odeo, which was run by Evan Williams.
所以，我一直在打零工,直到我找到了一家叫奥德奥的公司，它是埃文·威廉姆斯经营的。
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I guess he was involved in the dissemination of information for the company, so he kind of knew how they did press releases.
我猜他参与过,公司信息的发布,因此他知道公司是怎样对外发布消息的
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But when I actually start to spend the money, I told my people, "We need to spend this over the next 12 months.
当我开始使用这笔资金的时候，我告诉我的员工，这笔钱要维持公司运营12个月。
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If I own the last one hundred shares, it's all mine; I don't have to take any--I can do whatever I want.
如果最后一百股是我的,那公司就是我的,我不需要付任何...都是我说了算
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And I actually think it's probably important for anybody who wants to do a startup, anybody who wants to join a place like Microsoft and work on an established or a new product.
实际上我想这对任何想创业的人,来说应该都很重要，任何想加入微软这样的公司,为新老产品工作的人都是这样。
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You know, my experience with this is, when you go from having a small number to a really large number of people, if you don't a process, it becomes real chaos.
我的经验是，公司的员工由很少,增长到很多，如果没有一个程序，很容易乱套。
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I mean, you think about what happened when Steve Jobs came back to the company.
我的意思是，你想想当,史蒂夫·乔布斯回到公司会发生什么。
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So here I have a new expression for Firm 1's profit and I could do the same for Firm 2, but I'm not going too because it's... I'm getting bored.
这就是公司1的利润表达式,接下来我们算公司2的,我就不算了,太没有意思了
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So, I have learned a lot from that company and other companies who operate in a similar fashion.
所以我从这个公司和其他,以同样形式运行的公司学到了很多。
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So the other guy is pricing below costs, the way which I avoid making losses is to set my price above his price.
所以另一家公司定价低于成本,我想要避免损失的方法是,将我的价格设定得比它高
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I did consider this sort of noble work because I think companies should honor their agreements.
我的确认为这算是一种高尚的工作,因为我认为公司应该履行它们的协议。
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I kind of knew what I was doing when I walked down that road but anyway-you need to have a mix, even in a big company, of smaller entrepreneurial projects, bigger entrepreneurial projects.
当我开始创业的时候，只是了解一星半点,但是你们需要把各种事物综合来看，即使在大公司也是这样，把类型不同的创业共同对待。
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And then you probably saw, when you were in our factory, we have this business process improvement, which is where anyone inside the company can get involved in improving something that they see that could be done better.
你可能已经看见了，在我们的工厂，我不断完善业务流程，所有公司员工,都参与其中,改进他们认为,能变得更好的方面。
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