But he wants to get at something here, and I think it's helpful to put it next to that advertisement for Ulysses.
我觉得把它和那个《尤利西斯》的广告放在一起,会对你们很有帮助。
I think, you know, a lot of the campaigns that I've personally worked on are some of my favorites.
很多我工作过的公司,也有一些我很喜欢的广告。
Again, there's no advertising affecting this, there's no parents being irresponsible and buying sugary cereals for the poor little animals.
此外,这个结果并不受广告营销的影响,也不因为有父母不负责任,给这个可怜的小动物买高糖的谷物
This was very big in an ad campaign at least last year, I'm not sure if it still is, with the little butterfly.
它的广告宣传做得很大,至少在去年是这样的,我不确定它现在还是不是,它这里有一个小蝴蝶。
His terms are very much informed by a modernist sensibility of what literature is all about-- and I'm going to say more about what that is when I lecture on Lolita--but it's very much in contrast with that Ulysses ad. " Don't identify. It's not about you.
他的方式都是通过对文学的,现代主义式鉴赏来表达的,我在讲《洛丽塔》时会再详细说明,这和《尤利西斯》的广告有很大不同“,“无须认同,那与你无关,那是关于其他事情的”
They had this little jingle out there, just a little bit of this, and then you were supposed to say, "TJ Maxx."
他们有一小段广告音乐,就这么短,紧接着你就说TJ Maxx
so within the advertising agency, there is the broadcast department, and there's the print department.
在广告代理公司,有广播部门,还有印刷部门。
If you Google it, it's called Volkswagen the Force. It's a really great spot.
搜索时,你会找到题目为“大众的力量”的广告。很有力度。
Ads in newspapers, like this one in Charleston, would read, "Negroes wanted. I am paying the highest cash prices for young and likely Negroes, those having good front teeth and being otherwise sound."
报纸上的广告,比如查尔斯顿市的这一则,是这么写的,"诚购黑奴,本人愿付最高价格,购买年轻可靠之黑奴,需有整洁的牙齿以及悦耳的声音"
So it's a tough economy and you'd say, "Well geez, I want to do a startup. Is there going to be an investment out there? Well geez, I want to sell to customers and they're going to need to buy equipment to do things, or geez I want to appeal to advertisers, and there's got to be a consumer demand out there."
因此经济愈发不景气,你们会说“天哪,我想要卷土重来,会有人给我投资吗?,我想向人们出售产品,他们会需要买些设备来做事的,哦天哪,我想向广告商招标,总会有消费者需求的“
there'll always be someone advertising for their club and
那里也有那些俱乐部打的广告,
I think there's a lot of advertisements today.
我觉得现在有很多广告。
And to do that, we're doing this taco truck thing and we're also purchasing Facebook ads and Google ads and doing the standard thing and looking into print media and the Union of Accountants because they might be influencers and their trade magazines.
为了做到这个,我们要做这个塔克卡车的东西并且,我们要购买Facebook的广告,和谷歌的广告,然后让它们标准化,在平面媒体和,会计联合会中寻找机会因为,它们很可能成为影响因素,他们的贸易杂志也很有影响力。
But thankfully I also found in my trolling around this morning,something that is perhaps technically motivating and at least remains for those of you which is many of you who actually use Gmail, you might have seen a little advert in the top right hand corner recently saying new beta version of a little something called Gmail Priority Inbox.
幸运的是我今天早上在网上闲逛的时候,发现了一些东西,一些对还在使用Gmail的人来说,可能在技术上有吸引力的东西,你可能已经看到,其右上方有个广告说的是,新版本Gmail优先收件箱发布了。
Also, it can't be an accident that it's an African American family depicted in here, so there are a lot of interesting things going on in this little video clip.
此外,广告刻画了一个非裔美国人,家庭的画面,也绝对不是巧合,所以这个广告短片里,有很多耐人寻味之处
I don't know if any of you watched tennis recently, but the U.S. Open has been shown and there's an Oreo advertisement with the William sisters and so you--that's why people know about these foods.
不知道你们最近看没看网球赛,美国网球公开赛上有一则奥利奥广告,是由威廉姆斯姐妹做代言的,人们以这种方式听说这类食品
There's a really great one for Volkswagen.
大众汽车有一则广告很不错。
Is there a commercial you like these days?
现在有你喜欢的广告吗?
I have an ad i'll show you later in the class for Honey Nut Cheerios where people are talking about how they're having to suffer by eating Honey Nut Cheerios to lower their cholesterol level.
健康宣示:美国食品药品管理局认可并允许的对某种食品促进健康能力的公开宣传 我有一个广告,一会儿会给大家演示,关于坚果甜麦片,这种常被人们谈及的食品,如何通过,吃坚果甜麦片,来降低胆固醇含量
When I was a boy there was one form and one form only and it was cartoon-- it was on Saturday morning cartoons and there was advertisements for foods on that and it was mainly for sugared cereals.
在我小时候有且只有一种形式,那就是动画,在周六早上的动画中,有关于食品的广告,主要是加糖麦片的广告
And in here, there's a very male-dominated theme that you'll see pretty quickly, and what you'll see in this is that this man is being told, and men who watch it, obviously a male-oriented sort of thing that I've seen watching sporting events and the like.
这个广告片,有个明显的男权主题,你们马上就能看到了,你们会看到在这个广告中这个男人在聆听,还有在看的男人,显然这是个以男性为主要目标的广告,我看到了类似运动比赛的元素
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