They're rules for how a company should keep its books so that there's some regularity and standards in how accounting is done.

准则规范了公司如何记账,并建立了一套,会计规范和标准

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But they're not allowed to just do it their own way; they have to do it according to standards, so the GAAP accounting is standardized.

但这代表随心所欲,必须要根据标准,国际公认会计准则就是一种标准

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And to do that, we're doing this taco truck thing and we're also purchasing Facebook ads and Google ads and doing the standard thing and looking into print media and the Union of Accountants because they might be influencers and their trade magazines.

为了做到这个，我们要做这个塔克卡车的东西并且,我们要购买Facebook的广告,和谷歌的广告，然后让它们标准化,在平面媒体和,会计联合会中寻找机会因为,它们很可能成为影响因素，他们的贸易杂志也很有影响力。

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But the law--the SEC requires that they at least present the standard earnings definitions for all these things Now another--let me just mention off balance sheet accounting.

不过,证交会规定他们至少要披露,各项收益标准定义,另一个内容,表外业务会计核算

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