Why? Because no matter how the other firm, your competitor, prices you might have an incentive to undercut them.
为什么,因为不管你对手怎么定价,你总有想削弱他们的动机
The last thing you want is to have the other firm undercut you, in an attempt to push prices down.
你最不想看到别的企业,通过降价来打压你
Both firms have an incentive to undercut the other firm, driving down profits for both.
每个企业都有削弱对手的动机,最后他们的利润都下降了
So if Pepsi is dumb enough to price above monopoly, sure I will undercut Pepsi but I won't undercut Pepsi by a penny, I'll undercut Pepsi all the way down to the monopoly price and make monopoly profits.
如果百事笨到把价格设的高于垄断价格,我当然要定价比百事低,但不是低一点,我要把价格设得比百事低直至垄断价格,并获取垄断收益
So basically what I'm going to do here is I'm going to set my price to equal his price, minus a little bit, I'll just undercut him a little bit and by just undercutting him a little bit, I'm going to get the whole of the market and I'll make as much money as I can on those sales.
所以基本上我要做的是,设定我的价格等于他的价格,减去一点点,我的价格将仅仅比他的低一点点,并且通过比他的价格低一点点,我将占领整个市场,那些销售带给我尽可能多的钱
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