Its effects would be next and its social construction would be next, and you guys alluded to all these in your answers to my question.
接下来,是它的功效,还有对于食品的社会观念,这些其实都已包含在你们刚才的答案中了
Then the social construction of course is very important.
社会观念也是一个重要的影响因素
I mean not a complete social construction.
我是指不完全是靠社会意识
So it's totally a social construction.
所以这完全是社会观念问题
For example, nowhere in the world would people consider eating a rock, because a rock is non-food across all cultures; but aside from that, there's great variability and so social construction part of this is very important.
举例来说,世界上没有哪里的人会想吃石头,因为不管在哪种文化中,石头都不能当做食物,但是除此之外,各地的食物丰富而多样,所以社会意识是非常重要的一部分
One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.
一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识
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