Those who have managed to get hold of tickets have no doubts it will be an unforgettable match, like this Spanish fan who has high hopes his team will win.

VOA: standard.2009.05.26

But, in economic terms, there's no difference between losing the tickets and losing $400, so why do you behave differently?

但是，从经济学角度上看,丢了票和丢了400美元没有什么不同，但你为何会做出不同的反应呢？

耶鲁公开课 - 金融市场课程节选