A company that can keep its head above water can survive economic hard times.

VOA: special.2009.05.10

They're rules for how a company should keep its books so that there's some regularity and standards in how accounting is done.

准则规范了公司如何记账,并建立了一套,会计规范和标准

耶鲁公开课 - 金融市场课程节选

Boards always want to keep their price of a share up because if it starts to decline, the company could become a takeover target; it's viewed as a failure etc., etc.

董事们想将股价维持在高水准上,因为股价一旦下滑,公司很可能会成为收购目标,被人看做是决策失误等等

耶鲁公开课 - 金融市场课程节选

You just have to keep remembering that all that matters for a company-- for you as a--your interest in a company depends on your shares divided by the total number of shares.

你只需要记住,公司在意的只是,你在公司中的利益取决于,你的股数除以总股数

耶鲁公开课 - 金融市场课程节选