I'll give you--in one of Kahneman and Tversky's examples, people were asked to judge the occupation of a young woman.
卡尼曼和特维斯基给过一个例子,让人们来判断一个年轻女性的职业
By that I mean psychological framing, and there are many psychologists who talk about this, but notably Daniel Kahneman and Amos Tversky.
我指的是心理框架,有很多心理学家研究过这个问题,最著名的是丹尼尔·卡内曼和阿莫斯·特沃斯基。
What he shows-- Daniel Kahneman he and others including Daniel Kahneman, Nobel prize winner-- show is that wealth matters very little to our levels of wellbeing.
他的研究显示…,他和其他人,包括诺奖得主-,表明财富对幸福水平的影响很小。
And that's Kahneman and Tversky again and it's related to anchoring in some sense.
这也是卡尼曼和特维斯基的理论,在某种程度上和锚定效应也有联系
I want to talk about Kahneman and Tversky's Prospect Theory, which is a very important and a little technical-- psychologists can become mathematical and technical as well.
我会谈到,卡尼曼和特维斯基的前景理论,这是很重要的理论,同时需要一定的数学计算,心理学家也可以精于计算,和擅用技巧
Kahneman and Tversky also-- and others have also talked about insurance.
卡内曼和特沃斯基以及-,很多人都谈论过保险。
The classic experiment that demonstrated anchoring was Kahneman and Tversky--I'm writing K&T -in a wheel of fortune experiment, which they did in 1974.
一个阐述锚定效应的经典实验是,卡尼曼和特维斯基...我用K&T来表示,他们在1974年做了幸运轮盘实验
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