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What you see is a bump up in activation in this nucleus accumbens in this area right when people see the product long before they are going to make a decision which continues.
这张图是受试者在见到商品之后,这一区域的伏隔核活动骤然攀升,而这种情况早在受试者作出决定之前,就已经发生，而且持续了下来。
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There is a blunting in this activation, and this blunting is correlated with this schizophrenic self-reported lack of desire negative symptorms.
这部分的活动被关闭了，而这种关闭活动的结果和精神分裂症患者,缺少欲望症状的报告相符。
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What I want you to remember is that specific sub-populations of cells get activated, the activation results in a specific response.
我希望你们记住的是,一些特定的细胞亚群受到刺激时,被激活细胞将引起特定的应答
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and the important point is that when people anticipate loss, we didn't see the same scale of activation in this region.
重要的是，当人们预计会亏钱时，我们在这一区域并没有看到之前的那种活动。
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When you correlate people's preference when they see products with activation in this area, you'll see a nice correlation.
这一区域的大脑活动,同人们在见到商品后的表现，完美地联系了起来。
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And the activation in another area of the brain, the interna insula that would help us to put the oppisite choice of the bond running away from risk.
而大脑中另一区域的活动，即岛叶内部活动，可以帮助我们作出相反决策,即选择“债券“来远离风险。
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we saw activation in other regions, and some of them are malfunction.
我们看到其他区域有活动，而且其中一些功能也失效了。
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When we look at their brain and the same task, we are getting the same behavior that making the same amount of money, we see very little activation in this area.
在进行行为和奖励相同的试验时，我们观察到，他们的大脑在这一区域里很少出现活动。
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What you see in the insula conversely is when people see a price that they think is excessive You see an increase in that activation and that predicts they are not going to buy the product.
而相反，岛叶部分活动代表,受试者认为价格偏高,这种活动的增多意味着受试者不会做出购买选择。
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and what we saw, just to cut to the data, is that when people anticipated making money we saw increased activation and the region not far from the region that Olds and Milner stimulated in 1954.
而我们所见的则转换成了数据，当人们预期会赚钱时,我们看见大脑活动的增加,而这块活动增加的区域,和奥兹和米尔纳在1954年试验时的大脑区域相隔不远。
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