Professor Stone says the emotional patterns could be linked to changes in how people see the world, or maybe even changes in brain chemistry.

VOA: special.2010.08.03

Because in your mind you're putting tickets and cash in different mental accounts, the mental account "Tickets" generates an emotional feeling and it changes my action-- that I lost in that account.

因为在你的心里,你会把票和现金,归为两个不同的心理账户，票的那个账户“,产生了一种感性的情绪,这种情绪改变了我的行为-,让我觉得迷惑。

耶鲁公开课 - 金融市场课程节选

Because in your mind you're putting tickets and cash in different mental accounts, the mental account "Tickets" generates an emotional feeling and it changes my action-- that I lost in that account.

因为在你的心里,你会把票和现金,归为两个不同的心理账户，票的那个账户“,产生了一种感性的情绪,这种情绪改变了我的行为-,让我觉得迷惑。

耶鲁公开课 - 金融市场课程节选