One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.
一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识
there's a lot of variety of what you can do with a burger,
汉堡有好多种不同的做法,
it's just the same as the regular cheese burger, just no meat,
跟通常的奶酪汉堡一样,只是没有肉,
but it's still like the classic burger.
但是还是像经典的汉堡。
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