This has helped sales. "As they move more and more of their product descriptions into a plainer format, the ones with the plainer and easier to understand description sold better."

VOA: special.2010.04.30

"When a farmer elects to join the insurance, we sell the product on wholesale so that the premium is reduced, so that he doesn'tt feel it, so that it cushions him and I've also sold the product."

VOA: special.2010.05.11