Aimee Picchi, who writes about business and marketing for AOL's Daily Finance, says studies have shown the ads are quite effective.

VOA: standard.2010.01.27

"It's probably the only place today where you can get that huge amount of people watching, wanting to watch the ads.

VOA: standard.2010.01.27

The company has placed full-page ads in newspapers and is airing TV commercials in the U.S.,vowing to put quality and customers first.

VOA: standard.2010.02.15