"If you're a poor shopkeeper living in a very impoverished part of Botswana and you're trying to feed your family, trying to buy and sell goods, trying to get medical services for your kids or your employees, and you speak a local language, there's nothing on today's Web that's going to help you,right?

VOA: special.2010.11.08

"they would like to receive a message that uses some kind of code, and instead of sending a message that reminds them of their pill, they would like a motivational message, like for example, 'it's time for your life.'" Services like that have been shown to work in low-income countries, and now they're starting to appear in richer countries.

VOA: standard.2010.02.24