The M-ATVs are also a major logistical challenge. The Pentagon transports them by air in order to meet the high demand, adding a 10-percent premium to the vehicle's cost.

VOA: standard.2010.08.01

"And usually there is a price premium for organic products.

VOA: standard.2010.04.11

"Our survey of 100,000 consumers shows that once they experience 3D they immediately see its value and they say they are willing to pay a premium to have it at home."

VOA: standard.2010.03.11

"The very practice of dangling a toy or other premium to get kids to pester their parents to go into the restaurant and buy food,junky or nutritious, is unethical and,we believe,illegal."

VOA: standard.2010.06.24