Public awareness is another part of the campaign. A controversial advertisement on television and billboards shows and asks which one deserves to die.

VOA: standard.2010.07.26

The short movie,which began as an undergraduate project at Flinders University in Adelaide, has become an advertisement for cultural harmony following a series of assaults on Indian students in Australia.

VOA: standard.2010.02.15

And while he said his booth on B.C.Street was not necessarily an advertisement for tourism, he hopes - like others displaying their regions on B.C.Street at these Olympics it will inspire visitors from around the world to one day visit his community.

VOA: standard.2010.02.23