Unlike kilims, these "pile" carpets are not flat, they are deep and soft because their surfaces are covered with the ends of thousands of pieces of yarn.

VOA: special.2009.11.04

Yet Nicholas Szechenyi of the Center for Strategic and International Studies says Washington's softer approach is not all soft.

VOA: standard.2009.11.10

PepsiCo will not be advertising its flagship soft drink in the game for the first time in 23 years.

VOA: standard.2010.01.27

He says the campaign aims to change consumer behavior through the use of soft power, not hard power.

VOA: standard.2009.10.19

"What I think some of these terrorist group may have underestimated is that we in the west or in Russia,in this case, are perhaps not quite as soft as they might have first believed."

VOA: standard.2010.03.30