It says its Facebook page has thousands of fans, and that its website has received hundreds of thousands of hits in the few weeks since the posters went on display.

VOA: standard.2010.07.19

"Partly because, while personal counseling and a personal coach might be the Cadillac version of weight loss maintenance, it may not be practical for all people after they've lost weight, whereas if an Internet website can prove to be helpful, something like an Internet website is available.

VOA: standard.2010.07.30