But if a farmer is given the opportunity to access and then makes a decision to buy, I think that's the real proof that this is something that's beneficial to them."

VOA: standard.2010.08.09

"Because it's easy and cheap and every farmer can basically get their own phone or borrow someone's down the road, I think it's increasingly a way for them to gain access to things they didn't have before."

VOA: standard.2010.07.28