And so,once we get out there in the alliance and we start talking about the value that increased trade brings for forest protection, then it's going to allow us to sell the message so that architects and designers can increasingly specify imported wood products.

VOA: standard.2010.05.28

The question has to be 'How do we maximize the value of the traffic that we're going to receive?'" For a lot of advertisers, internet advertising, social networking sites such as Twitter or Facebook, and internet searches on sites such as YouTube can be the answer.

VOA: standard.2010.01.27