P&G's Sam Minardi says the company will continue to pursue its partnership with the U.S.Olympic Committee through the 2012 London Summer Games.

VOA: standard.2010.02.20

P&G Brand Manager Sam Minardi told VOA the company wanted to create an inviting environment for TEAM USA Olympians and their families and friends.

VOA: standard.2010.02.20

And he said becoming an Olympic sponsor was a good way to market P&G products.

VOA: standard.2010.02.20

Besides sponsoring the Family Home in Vancouver, P&G decided to take an extra step, launching a campaign to provide special monetary support for mothers of U.S.athletes.

VOA: standard.2010.02.20

It is called "Thanks Mom." While many Team USA sponsors celebrate achievements of individual Olympians, P&G also wanted to acknowledge those who made it possible the mothers who supported their child's dream to make The U.S.Olympic Team.

VOA: standard.2010.02.20