You cant jut tweak Bollywood cinema and say that 'I made it for the crossover audience'.

VOA: standard.2010.07.22

Cullum's previous album sold more than two million copies, and led one reviewer to rank him as one of today's top jazz "crossover" artists.

VOA: standard.2010.04.16

"It has to be a completely different film, which risk the Indian filmmakers won't take because then they fear that the Indian audience and the traditional audiences will be lost to that kind of film, The amount of crossover audiences which view our films is so small it hardly matters."

VOA: standard.2010.07.22