Michael Jordan did fast food companies, kobe Bryant, and then you of course get all the cartoon characters like Sponge Bob and other things that over the years have been associated with a number of these products, so that--those attachments are very important. Yes?

迈克尔·乔丹为快餐店代言,还有科比·布莱恩特,当然,还有那些卡通角色,像海绵宝宝等其它角色,多年以来,它们都与,一系列产品紧密联系,所以这些联系是十分重要的,对吧

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

It's just how much heat is involved when we change the temperature. Now, the products have some heat capacity associated with them right, it takes a certain amount of heat if we make their temperature change, to either put it in or take it away, depending on which direction the temperature is changing.

问题就是当我们改变温度时,有多少热量发生了转移,生成物具有一定的热容,如果我们改变,它们的温度，就要输入或,提取一定的热量,这取决于温度改变的方向。

麻省理工公开课 - 热力学与动力学课程节选