Now you keep on trying and because the reinforcement is intermittent you don't expect it as much and so your behavior will persist across often a huge amount of time.

你会不停的尝试,因为此时的强化是间隔强化,你并不会抱有很高的期望,因此，你的行为,通常会持续相当长的一段时间。

耶鲁公开课 - 心理学导论课程节选

When we look at their brain and the same task, we are getting the same behavior that making the same amount of money, we see very little activation in this area.

在进行行为和奖励相同的试验时，我们观察到，他们的大脑在这一区域里很少出现活动。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选