Okay, so now more interestingly, we leave a little gap here, what if the other guy is pricing above costs?
现在更有趣的来了,我们这边留一点空白,如果对手的定价比成本高呢
Suppose Firm 1 is pricing at marginal cost and Firm 2 is pricing at something higher, a little bit higher.
假设公司1定价在边际成本,公司2定价稍微高点,高一点点
What do I want to do if the other guy is pricing above costs?
如果对手定价比成本高,我要怎么做
I don't want to make losses, so I just "get out of the market," and the way I "get out of the market," is by pricing above the other guy.
我不想承担亏损,所以我就退出市场,而我退出市场的方法,就是定价比它高
All right, so if the other guy is pricing above costs, I want to set prices below his so that I steal the whole of the market and make profits on those sales.
正确,如果对手定价比成本高,我就想定价比他的价格低,这样我就可以占领整个市场,并获得销售利润
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