Okay, common one, people see that now, well what that means is no longer is a three meal sufficient; there has to be a fourth.

这是人们常见到的一个广告,这意味着我们不再遵循每日三餐的准则,意味着我们必须吃第四餐

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

That's one, and we could show you dozens and dozens of these sort of things, and we will over the course of the class; each one of them very interesting.

这仅仅是一个广告,我还可以给你们看不计其数类似的广告,在这门课上我会一一给你们展示,每一个广告都很有意思

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.

一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选