The next one I'd like to show you is a KFC ad, and this ran fairly recently.

接下来我要给你们看一个肯德基的广告,这是个最近的广告

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

Now there's a political and business history to this because KFC, as large a company as it is, is owned by a larger parent company, believe it or not, called Yum Brands.

这是它的行政和商业历史,因为像肯德基这样庞大的公司,为一个更为庞大的母公司所有,信不信由你,这个母公司叫做百胜餐饮集团

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

It's more exciting than your kids.

肯德基比你的小孩更令人激动

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.

一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选