The food guide pyramid was the government's effort, put through by the U.S. Department of Agriculture about what people should eat optimally.
食物金字塔是政府努力的结果,它是由美国农业部提出的,关于人们最佳饮食结构的建议
and everybody loves that. The Americans, the Hispanics, the Europeans... Everybody loves Chinese food,
人人都爱。美国人,西班牙人,欧洲人……人人都爱中国食物,
Why would you sweeten things in the United States?
为什么在美国要把食物变甜呢
In that culture you get more southern American food. So there's that, too.
在那样的文化氛围里,你会吃到很多美国南方的食物。所以,那儿也有这些东西。
Our hypothesis is that in the United States it's less expensive to sweeten things than it is elsewhere in the world, and part of that is because of high fructose corn syrup that we'll talk about later in the class.
我们假设,在美国,让食物变甜的成本比在其他国家要低,其中一部分是因为高果糖玉米糖浆,稍后我们会讲一下这个糖浆问题
You can see in the New World with maize being important how America has become a corn dominated society, even though it's still true that we raise wheat, we raise other things in the United States, and we can import different foods, corn has become an incredibly important constituent of the diet in the U.S.
你能发现玉米在美洲大陆的重要性,那美洲是怎样变成主食玉米的社会的呢,尽管我们仍然种植小麦,在美国也种植其他粮食,而且我们能进口各种不同食物,但是玉米还是变成了,美国人食谱中不可代替的部分
One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.
一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识
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